Section 2 |

Decision Making & Demand

This section focuses on how and why consumers make decisions, and how this leads to the concept of demand for a good or service.

L9_-Rational-decision-making.pptx

7. Rational Decision Making

8. Demand

L10_-Demand.pptx
L11_-PED.pptx

9. Price Elasticity of Demand (PED)

10. Income Elasticity of Demand (YED)

L12_-YED.pptx
L13_-XED-(1).pptx

11. Cross Elasticity of Demand (XED)